Speaking of outages, the surge in popularity seems to have caught the company unaware. After a large outage on their app, the company simply tweeted “all good now.” This is the opposite of the highly professional communications strategies of other major social media networks. The app doesn’t have ads or features for businesses yet, which many say is part of the appeal.īeReal gives the feeling of the early days of social media when users mainly posted photos to show their friends what they were up to - before it became the highly curated, ad-heavy space it is today.Įven BeReal’s official communications sound like texts from your best friend. Google Trends also shows that global searches for “What is BeReal” and “BeReal app” exploded mid-year in 2022. As of October 2022, it’s the top social networking app on the App Store and has been installed roughly 29.5 million times. The network launched in late 2019, but its popularity exploded in 2022. Photos taken outside of the two-minute time frame say how many minutes late they were posted. The only new app that will matter will be BeRealīeReal is a photo-sharing app that prompts users to post one unfiltered, unedited photo per day to a select group of friends. Use a social media management tool like Hootsuite to easily schedule your TikToks, moderate comments, and measure your success on the platform from one handy dashboard.Ģ.Sketch out the basics of your TikTok marketing strategy.Explore TikTok so you can start feeling fluent on the platform and find some ideas.What does this all mean for businesses? Well, if your business isn’t on TikTok yet, this is your sign to get on it, now. Though Google and Meta are still the biggest companies by far in the digital ad space, that’s no joke for an internationally-owned social media company. TikTok ads revenue is growing so fast that it’s set to match YouTube’s ad revenue by 2024. 78.6% of internet users use TikTok to look for funny or entertaining content (#1)Īlso, according to Google Trends, interest in TikTok Ads (which is a good indicator of business interest in the platform) has increased by 1,125% since 2020.Īll this interest is for good reason.Users spend 23.6 hours per month on TikTok (#1).Users spend 95 minutes per day on TikTok (#1).While TikTok continues to grow its user base ( 1.023 billion active users and counting as of Q3 2022), it’s also consistently the #1 app in terms of time spent and overall positive sentiment. Rumors are swirling that the Chinese-owned company is building fulfillment centers in Seattle and Los Angeles in an attempt to take on Amazon in the ecommerce business.īut will all these big bets be successful? All signs point to yes, mostly. TikTok is making moves into the non-digital world as well. These new features, along with a partnership with Linktree, Shopify and Woocommerce, and speculation about a podcast app, suggest that TikTok is on a quest to become a “ super app.”Ī super app is an all-in-one app that includes social media, messaging, services, payments, and basically anything else you would normally do on the internet. February 2022: 10-minute videos (YouTube competitor).October 2022: TikTok Music (Spotify competitor teased only).March 2022: Search Ads (Google Search ads clone beta testing).July 2022: TikTok Stories (IG Stories clone).October 2022: Photo Mode (Carousels clone).September 2022: TikTok Now (BeReal clone).TikTok, long known for innovation (its fresh video format was the inspiration for Meta’s Reels and YouTube Shorts, after all), has released at least 7 features this year directly inspired by other social media channels: It wants to be the number one social network, period. In our social media trends for 2022, we predicted TikTok would become the most important social network for marketing, and we weren’t wrong.īut this year, we’re taking our prediction one giant step further.Ī host of new feature releases in 2022 suggest that TikTok doesn’t just want to be the number one social network for marketers. The 11 most important social media trends for 2023 1. Download our Social Trends report to get data from over 10,000 marketers that you can use to plan a viral-worthy social strategy in 2023.
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